Bangalore–
Brigade Group, one of India’s leading Real Estate player, has tied up
with IIM-Bangalore to sponsor one of their flagship events – a Business
Case Competition - at their Annual Business Festival – Vista.
There
are 4 domains within this inter collegiate competition – Finance,
Marketing Operations and Strategy. Trojan Horse is the flagship event
within the strategy domain.
For
this event, Brigade Group creates a case study on one of the many
facets of the organization. A business problem requiring an innovative
strategy for resolution is presented in the case.
Finalists get to interact with the leadership team Brigade Group who also form the judges panel for the event.
The event is mutually beneficial to both – Brigade Group and the participants.
The
participants get the rare opportunity to work on a LIVE case for one of
the Top 10 developers in the country. It puts them in the hot seat and
gives them a chance to be at the helm of decision making for a large
corporate house. The
case competition is a multi stage strategy event testing not only the
ability to make the best recommendations, but also the courage to stand
and respond to a changing environment.
“It
gives MBA students the exposure to work on a live case study, with real
quotes from real people with real problems and real data! It’s is as
real as it gets and there is no substitute for this kind exposure and
learning in a top notch
MBA program” says Nirupa Shankar, Director at Brigade Group.
For
Brigade, it gets the opportunity to reach out to GenY for innovative
suggestions and ideas and also the chance to find prospective new hires.
The team at Brigade not only intends to implement the relevant
solutions proposed by the teams
but also considers the finalists for an internship opportunity with
Brigade.
Last
year, the case was on “ Innovative Marketing Strategy for Brigade
Orchards” and turned out to be a huge success. A 35 page case study was
authored, with more than 120 teams registering
for the event. There were 90 submissions, of which 6 teams were
selected for a final live presentation at IIM-B.
This year, the topic is “Digital Marketing Strategy for Brigade Hospitality”. The finals will be held on September 27th at IIM-Bangalore.
About Brigade Group
Brigade
Group commenced operations in 1986, and over the last two decades has
evolved into a brand that is synonymous with Innovation, Quality, Trust
and Customer Satisfaction.
Headquartered
in Bangalore, Brigade Group has a network of offices across South
India, an office in Dubai, and is represented in the USA by an
accredited agent, Legion Real Estate. Brigade
Group’s portfolio includes residential, office, retail, hospitality and
education.
Over
20 million sq.ft. of developed real estate, across over 100 projects,
Brigade has emerged as one of India’s leading property developers, and
is constantly setting new benchmarks
in the real estate industry.
For more information, please visit
www.brigadegroup.com or contact
Surekha Sharma
LinOpinion
+91-9008566743
SUREKHA SHARMA
SENIOR MANAGER
T +91 22 30253536
D +91 80 30558718
M +91 982 2182139
M +91 9008566743
No.20, Kensington Road,
Sarvagna Nagar,
Near Ulsoor Lake,
Bangalore – 560 008
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