Press Release - MICA Announces Change In MICAT Date For Phase 1 Of The Admission Process

 

 

Media Release

FOR IMMEDIATE RELEASE   August 20, 2015

 

MICA ANNOUNCES CHANGE IN MICAT DATE FOR the FIRST PHASE of selection process.

 

Date for MICAT Changed to 13^th December, 2015

 

Ahmedabad, August 20, 2015

 

MICA, India’s premier management institute renowned for Creating Leadership in Strategic Marketing and Communication, announced the admission process for its 2016-18 batch of the flagship Post Graduate Diploma in Management-Communications (PGDM-C) on 17^th August, 2015.

 

The MICA Admission Test (MICAT) for the first phase of the selection process was to be held on 20^th December 2015. However, considering many requests from the aspirants after the announcement on 17^th August, MICA has rescheduled the MICAT to the 13^th of December 2015 keeping the aspirants’ best interest in mind. All other dates remain the same.

 

Important Dates

For the first phase of the selection process, MICAT will be held in 14 cities and GE-PI will be held in four cities - Bengaluru, Delhi, Kolkata and Mumbai. The revised timeline is as under:

 

Event	Date
Website update and applications open	September 10, 2015
Applications close	December 04, 2015
MICA Admission Test (MICAT) - computer based test in 14 cities	December 13, 2015
Call letters for GE-PI	December 30, 2015
GE-PI (at Bengaluru, Delhi, Kolkata and Mumbai)	January 15-18, 2016
Confirmed Admission Offer	January 31, 2016

 

*For the second phase of the selection process, the timeline shall be announced at a later date. However, the GE-PI for the second phase will take place only at the MICA Campus in Ahmedabad.

 

 

 

 

 

 

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.  Visit www.mica.ac.in to know more.

# # #

Media Contact	Primary	Secondary
	Himanshu Dandotiya	Monica Reddy
Telephone	+91-2717-308269
Cell	+91-9558808618	+91-9974652533
Email	dandotiya@micamail.in	interface@micamail.in
Website	www.mica.ac.in

 

Ketchum Sampark:

 

Krishnamoorthy R – 9967067542

Tejali Rane - 9930885779

 

 

 

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Tejali Rane

PRNews Top Places to Work in PR

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Aptech-Lakmé partnership to skill Indian beauty talent

Mumbai, August 17, 2015 – Lakmé Lever Pvt Ltd a subsidiary of Hindustan Unilever Limited and Aptech Ltd, a global education and training company today formalized a strategic partnership to establish beauty training academies across India. This alliance between Lakme, the most admired Indian beauty brand and Aptech, synonymous with high quality education and vocational training will significantly improve the quality of talent in the exponentially growing beauty services industry.

 

Branded Lakme Academy powered by Aptech, the alliance intends to set up 100 academies to train 50,000 stylists across India over the next five years.  Lakme will design content and course modules, train trainers and certify students while Aptech will be responsible for the entire academy operations. Lakmé Academy powered by Aptech, will offer both foundation and advanced level training in skin, hair and make-up.  The courses will integrate soft skills development into the technical curriculum to ensure that students deliver great results and a delightful experience.

 

Ninad Karpe, Managing Director and Chief Executive Officer of Aptech, said, “Beauty and Wellness industry in India has been growing exponentially. According to a recent report by NSDC, this sector will require 1.42 crore additional skilled professionals in 2022, making it one of the fastest growing job creator. Aptech has always been at the forefront for providing industry based training and we believe that there is a plethora of career opportunities for professionals in the beauty and wellness industry. Our partnership with Lakme is aimed at bringing the expertise in training and the beauty industry under one roof. With this alliance, we aim to bridge the skill gap in this booming sector, while ensuring that the youth are empowered to be successfully employed in this field.”

 

Pushkaraj Shenai, Chief Executive Officer, Lakmé Lever said “The INR 15,000 cr beauty and wellness services industry is at an inflection point. Beauty and grooming is amongst the most lucrative career alternatives for talented girls and boys. Apart from lucrative remuneration a talented beauty professional has exposure to the backstage glamour of shows, films and events. With 35 years of experience and a footprint of 250 salons across 70 cities, Lakme has a deep understanding of the beauty industry, its professionals and the skills needed to make a mark. Our partnership with Aptech will help us scale up Lakme Academy faster and raise the standards of the beauty industry by inducting high quality talent”. Mr. Shenai emphasised that talent is the crucial factor in the industry: “The alliance leverages the strengths of Lakme and Aptech and creates a compelling Win-Win-Win-Win proposition for Lakme, Aptech, students and finally our consumers who will get high quality experience and expertise at Lakme Salons.”

 

With 250 salons today Lakme Lever is all geared up to help reach its growth target of opening two new salons each week. With rapid growth, Lakme Salons will be an assured avenue for placement and a lucrative career for students who excel in the courses. A rapidly growing beauty industry and Lakme Salon network, the strong brand equity and capability of Lakme and Aptech and assured placement for top performers makes Lakme Academy powered by Aptech a smart career move for students. Aspiring entrepreneurs who are passionate about vocational training and beauty will find owning a Lakme Academy franchisee, a rewarding and sustainable business.

 

 

For further information please contact:

Meenal Joshi

Edelman 

9167843293

meenal.joshi@edelman.com

 

About Lakmé Lever

Lakmé Lever Pvt. Ltd (Lakmé Lever) is a 100% subsidiary of HUL. It operates India’s first and leading chain of Lakmé Salons that offer expert services in Hairstyling, Skin and Beauty care, with a presence of over 250 Lakmé Salons at premium locations in 50 plus cities.

 

Lakmé Lever brings the backstage expertise and experience of Lakmé Fashion Week to modern Indian women through a team of over 2200 highly trained professional stylists. Lakme Lever offers customers a distinct portfolio of services and backstage rituals presented in a unique Runway Secrets menu. A continuous innovation in the portfolio is at the center of Lakme Lever’s growth philosophy and innovation services contribute more than 30% to its revenues.

 

More than 100 entrepreneurs have partnered with Lakme Lever as franchisees to own Lakme Salons across the country.  Backed by a comprehensive franchisee support model, expansion is one of the key focus areas for the company where a master franchisee and multi-store franchisee are provided special support and benefits.

About Aptech Ltd. 

Aptech commenced its education and training business in 1986 and has globally trained over 7 million students. Aptech is an ISO 9001:2008 organization and the first IT Training and Education company to get this certification for Education Support Services in 1993. Aptech has presence in more than 40 emerging countries through its two main streams of businesses – Individual training and Enterprise Business. As a leader in career education, it has over 1300+ centers of learning across the world.

 

Under Individual Training, Aptech offers career and professional training through Aptech Computer Education, Arena Animation & Maya Academy of Advanced Cinematics (both in Animation & Multimedia), Aptech Hardware & Networking Academy, Aptech Aviation & Hospitality Academy, Aptech English Learning Academy and Aptech Banking & Finance Academy brands. Enterprise business includes Content Development (Aptech Learning Services), Training and Assessment Solutions for Corporates & Institutions (Aptech Training Solutions, Aptech Assessment & Testing Solutions).

 

 

 

Jehaan Gazder

Account Executive

Technology | E-Commerce | B2B

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Press Release - MICA announces admission process for PGDM- C 16- 18, 17th August 2015

 

Media Release

FOR IMMEDIATE RELEASE   August 17, 2015

 

MICA Announces Admission Process for PGDM-C 2016-18.

 

MICAT goes computer-based.

 

To be conducted in 14 cities on December 20 | GE-PI in Bengaluru, Delhi, Kolkata and Mumbai by Mid-January 2016

 

Ahmedabad, August 17, 2015

 

MICA, India’s premier management institute renowned for Creating Leadership in Strategic Marketing and Communication today announced the admission process for its 2016-18 batch of the flagship Post Graduate Diploma in Management-Communications (PGDM-C). The admission process for PGDM-C 2016 intake sees major changes in terms of selection cycle, eligibility exams, aptitude test format and Group Exercise & Personal Interview (GE&PI) centres. The changes are elaborated as below:

 

1.      The selection process for PGDM-C 2016-18 to happen twice.

2.      Candidates will have to take at least one of the three eligibility exams:  CAT 2015, XAT 2016 and GMAT (2012 onwards).

3.      MICAT will be held only in the computer based format in 14 cities across the country.

4.      First phase Group Exercise & Personal Interview (GE-PI) will be conducted at Bengaluru, Delhi, Kolkata & Mumbai and the second phase GE-PI at MICA, Ahmedabad only.

 

Commenting on the revised admission process, Dr. Shubhra Gaur, Chairperson-PGDM Admissions said “By having the selection process twice - in December-January and Feb-March - we intend to provide more opportunities to MICA aspirants.  Also, by conducting the GE-PI process in four cities, we aim to increase MICA's reach for aspirants from different parts of the country, while also reducing costs and stress levels for aspirants. We believe this will facilitate us getting a high quality intake. I wish all the very best to the aspirants!”

 

Dean Dr. Atish Chattopadhyay, who’s recently joined MICA, elaborated “MICA is very different from any other conventional B-School. MICA believes that creative thinking, consumer centricity and communication are the building blocks for grooming leadership. This differentiated approach to leadership training attracts a diverse pool of applicants across disciplines, gender and region. Over the years, MICA has benefited from this trend and MICA is the only leading school, which has around 50 percent non-engineers and more than 50 percent women in its class. Recently, we have seen increased interest from Eastern and Southern India.  Giving the applicants the option of appearing for interviews at Kolkata and Bangalore is an effort to reach out to this group. Also, MICA is the only leading School, which offers a specialization in 'Digital Marketing & Communications' which has witnessed substantial interest from applicants from Bangalore, Kolkata, Hyderabad and Chennai. The new admission process is line with MICA's vision of achieving global standards both in quality and in reach”

 

About PGDM-C

The PGDM-C is a two-year, full-time, residential programme approved by AICTE and deemed equivalent to an MBA by the Association of Indian Universities (AIU).

 

It is a differentiated MBA programme that creates leadership through Creative Thinking, Communication and Consumer-Centricity.

 

Eligibility

A Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelor's degree (or equivalent) are also eligible to apply.

 

How to Apply

Candidates will need to apply online at MICA website www.mica.ac.in. Applications will open on September 10, 2015.

 

Selection Procedure

The selection process for PGDM-C 2016-18 has three steps:

 

Step 1: Each candidate has to take at least one of the three exams:  CAT 2015, XAT 2016 and GMAT (2012 onwards).

 

Step 2: MICA Admission Test (MICAT) to assess leadership potential of the applicant reflecting an aptitude for creative thinking, communication and consumer centricity.

The admission test is a multidimensional examination, which assesses candidates in areas such as Divergent Thinking Abilities, Written Communication Abilities, General Awareness about contemporary social and business issues, including areas relevant to media, marketing, advertising & current affairs and Analytical & Verbal Abilities.

The Admission test also includes psychometric profiling to assess the candidate’s leadership potential.

 

Step 3: Based on the performance in the  MICA Admission Test (MICAT), applicants are shortlisted for Group Exercise (GE) and Personal Interview (PI) to assess a candidate’s overall personality, clarity in thought, ability to work in a team, knowledge, determination, maturity and fit into the culture of MICA.

 

Important Dates

For the first phase of the selection process, MICAT will be held in 14 cities and GE-PI will be held in four cities - Bengaluru, Delhi, Kolkata and Mumbai. The timeline is as under:

 

Event	Date
Website update and applications open	September 10, 2015
Applications close	December 04, 2015
MICA Admission Test (MICAT) - computer based test in 14 cities	December 20, 2015
Call letters for GE-PI	December 30, 2015
GE-PI (at Bengaluru, Delhi, Kolkata and Mumbai)	January 15-18, 2016
Confirmed Admission Offer	January 31, 2016

 

*For the second phase of the selection process, the timeline shall be announced at a later date. However, the GE-PI for the second phase will take place only at the MICA Campus in Ahmedabad.

 

About MICA

Established in 1991, MICA is the first residential institute in the country and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication.

Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses.  Visit www.mica.ac.in to know more.

# # #

Media Contact	Primary	Secondary
	Himanshu Dandotiya	Monica Reddy
Telephone	+91-2717-308269
Cell	+91-9558808618	+91-9974652533
Email	dandotiya@micamail.in	interface@micamail.in
Website	www.mica.ac.in

 

Ketchum Sampark –

 

Krishnamoorthy R – 9967067542

Tejali Rane - 9930885779

 

 

 

Regards,

Tejali Rane

PRNews Top Places to Work in PR

Address: Mangalam House, 38 Walchand Hirachand Marg, Ballard Estate, Mumbai 400001 | 
Office :  (d)+91 - 22 - 4042 5564

Mobile: +91 – 9930885779

E-mail: tejali.rane@ketcumsampark.com

Website: www.ketchumsampark.com

A proud partner of Room to Read; World Change Starts with Educated Children ®

Press Release : Welingkar Institute of Management Development and Research(WeSchool), Bangalore

Bengaluru, Aug 17, 2015: Prin. L N Welingkar Institute of Management Development & Research, Electronic City Bangalore (Popularly known as WeSchool, estd.2007) has been conferred with the
B-School of the Year Award by Bangalore Management Association (BMA).  The Award was given for academic excellence and industry orientation in a ceremony wherein BMA celebrated its Member Day & 62^nd Anniversary Awards recently at Capitol Hotel, Bangalore.  Justice Shivraj V Patil was the Chief Guest on the occasion. 

 

Dr. Anil Rao Paila, Dean and Director of Welingkar Bangalore campus along with his faculty team received the award for the Best Management Institute. WeSchool, Bangalore under his leader ship is the youngest campus to have received the coveted NBA, AIU, and SAQS Accreditations.  The event was marked with poignant moments when the faculty and the students stepped on the dais to receive the award. The Award aims to encourage and reward excellence in management education. 

 

The uniqueness of Welingkar - Bangalore,  lies in  its strong  industry orientation and programs in Business Design & Innovation and E-Business  which are highly valued by the students and working executives. The Institute  has brought out several industry-institute connect initiatives such as We Cafe, HR Showcase and other structured initiatives to encourage innovation and entrepreneurship on the campus by setting up an Innovation Lab, a Prototype lab, a Case Centre and Research Centre to name a few. The Institute has achieved path breaking customized Industry Outreach programs engaging companies like Infosys, Robert Bosch, Bicon, Titan, EnY, DELL to name a few.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     The institute’s faculty finds meritorious representation on the boards of NHRDN, CII, BMA, FICCI, Association of Indian Management Schools (AIMS), making contribution to Management Education.

 

Prof. Dr. Uday Salunkhe, Group Director- Welingkar as the conventional patriarch appeared jubilant, watching the young Institute come of age. He congratulated his faculty team and students for the award.  Salunkhe, a recipient of the prestigious Eisenhower Fellowship, is a highly awarded and recognized educationist with unflinching belief in the power of youth and their leadership potential. Led by him, Welingkar as a brand is known for its industry-led, design thinking and being contemporary in its pedagogy and curriculum.

                                                                                                                                                   

Welingkar, Mumbai has acquired autonomy, recently which could be a significant step towards the Institute shaping itself as a private university, a few years down the line. It has been known for collaborating with the best industry players in the space, across the globe, paving way for a more connected world.

 

Welingkar Institute of Management Development & Research has two campuses in the country, one in Mumbai and the second one in Bengaluru. The Mumbai campus came into existence in 1977. It comes under the aegis of S P Mandali Trust, which has the distinction of being the oldest educational trust in the country, and running 43 educational Institutes.

 

Some of the other awardees included, Mr. Narayan Murthy, Co-founder, Infosys was conferred the BMA Lifetime Achievement awards, The Infrastructure Company of the Year Award went to Prestige Constructions; Lt Col. , Trustee Pradeep collected the award for Adamya Chetana- the NGO of the Year; Rajini Mishra, Chief General Manager, State Bank of India- collected the Bank of the Year Award, Ravi Gururaj-Frictionless Ventures for serial Entrepreneur of the Year award, T Sudhakar Pai- Kurl on Enterprise Ltd was given the Innovative Manufacturer Award. KN Tilak Kumar - Deccan Herald received the Editor of the Year Award, Manjunath Vishwakarma M/s Tax Bell Ltd, UK received the Promising Global Entrepreneur of the Year Award, Mohit Hegde, Creative Infotech was given the Digital Educator of the Year award and Bhaavna Arora received the Promising Author of the Year Award.

 

Bangalore Management Association (BMA) was founded in the year 1953 and celebrated its Golden Jubilee in recent years. In its existence of over 50 years BMA has contributed significantly for the development of modern management practices in the state of Karnataka in particular and Nation as whole. It is in the forefront among all the management associations under AIMA and it is recognized as one of the best management association in the country. It has over 1000 number of members including almost all the leading corporate in Karnataka. Its role in updating management education among the Management institutions in the state of Karnataka is worth noting.

 

About WeSchool:

Established in 1977, Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) features among the premier Business Schools in India. Run by charitable Trust S.P. Mandali, Pune, all across the state of Maharashtra, WeSchool is ranked 10th out of 200 institutes in India as per the Annual Times B-School 2015 survey. The same survey has also ranked WeSchool as 2nd best institute in the West zone and among the top 10 institutes recognized for providing global exposure to the students, following industry relevant pedagogy and having renowned faculty members. WeSchool’s goal is to use the power of the amalgamation of design and management thinking and truly redesign the way education can make a meaningful difference to students, and society that is visible through actions and outcome.

 

 

For More Information, please connect with:

Rolly Agarwal Email Id:  rolly.agarwal@adfactorspr.com Mob: +91 9742272209

Pratibha Khanna Email Id: pratibha.khanna@adfactorspr.com Mob: +91 7506028382

 

 

 

Best Regards,

Pratibha Khanna

Account Executive

Technology | E-Commerce | B2B

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