Media Release
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FOR IMMEDIATE RELEASE
August 17, 2015
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MICA Announces Admission Process for PGDM-C 2016-18.
MICAT goes computer-based.
To be conducted in 14 cities on December 20 | GE-PI in Bengaluru, Delhi, Kolkata and Mumbai by Mid-January 2016
Ahmedabad, August 17, 2015
MICA,
India’s premier management institute renowned for Creating Leadership
in Strategic Marketing and Communication today announced the admission
process for its 2016-18 batch of the flagship Post Graduate Diploma in
Management-Communications (PGDM-C). The admission process for PGDM-C
2016 intake sees major changes in terms of selection cycle, eligibility
exams, aptitude test format and Group Exercise & Personal Interview
(GE&PI) centres. The changes are elaborated as below:
1. The selection process for PGDM-C 2016-18 to happen twice.
2. Candidates will have to take at least one of the three eligibility exams: CAT 2015, XAT 2016 and GMAT (2012 onwards).
3. MICAT will be held only in the computer based format in 14 cities across the country.
4. First
phase Group Exercise & Personal Interview (GE-PI) will be conducted
at Bengaluru, Delhi, Kolkata & Mumbai and the second phase GE-PI at
MICA, Ahmedabad only.
Commenting on the revised admission process, Dr. Shubhra Gaur, Chairperson-PGDM Admissions said “By
having the selection process twice - in December-January and Feb-March -
we intend to provide more opportunities to MICA aspirants. Also, by
conducting the GE-PI process in four cities, we aim to increase MICA's
reach for aspirants from different parts of the country, while also
reducing costs and stress levels for aspirants. We believe this will
facilitate us getting a high quality intake. I wish all the very best to
the aspirants!”
Dean Dr. Atish Chattopadhyay, who’s recently joined MICA, elaborated “MICA
is very different from any other conventional B-School. MICA believes
that creative thinking, consumer centricity and communication are the
building blocks for grooming leadership. This differentiated approach to
leadership training attracts a diverse pool of applicants across
disciplines, gender and region. Over the years, MICA has benefited from
this trend and MICA is the only leading school, which has around 50
percent non-engineers and more than 50 percent women in its class.
Recently, we have seen increased interest from Eastern and Southern
India. Giving the applicants the option of appearing for interviews at
Kolkata and Bangalore is an effort to reach out to this group. Also,
MICA is the only leading School, which offers a specialization in
'Digital Marketing & Communications' which has witnessed substantial
interest from applicants from Bangalore, Kolkata, Hyderabad and
Chennai. The new admission process is line with MICA's vision of
achieving global standards both in quality and in reach”
About PGDM-C
The
PGDM-C is a two-year, full-time, residential programme approved by
AICTE and deemed equivalent to an MBA by the Association of Indian
Universities (AIU).
It is a differentiated MBA programme that creates leadership through Creative Thinking, Communication and Consumer-Centricity.
Eligibility
A
Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an
equivalent qualification in any discipline recognised by the Association
of Indian Universities (AIU). Candidates appearing for final
examinations towards a Bachelor's degree (or equivalent) are also
eligible to apply.
How to Apply
Candidates will need to apply online at MICA website www.mica.ac.in. Applications will open on September 10, 2015.
Selection Procedure
The selection process for PGDM-C 2016-18 has three steps:
Step 1: Each candidate has to take at least one of the three exams: CAT 2015, XAT 2016 and GMAT (2012 onwards).
Step 2:
MICA Admission Test (MICAT) to assess leadership potential of the
applicant reflecting an aptitude for creative thinking, communication
and consumer centricity.
The
admission test is a multidimensional examination, which assesses
candidates in areas such as Divergent Thinking Abilities, Written
Communication Abilities, General Awareness about contemporary social and
business issues, including areas relevant to media, marketing,
advertising & current affairs and Analytical & Verbal Abilities.
The Admission test also includes psychometric profiling to assess the candidate’s leadership potential.
Step 3: Based
on the performance in the MICA Admission Test (MICAT), applicants are
shortlisted for Group Exercise (GE) and Personal Interview (PI) to
assess a candidate’s overall personality, clarity in thought, ability
to work in a team, knowledge, determination, maturity and fit into the
culture of MICA.
Important Dates
For
the first phase of the selection process, MICAT will be held in 14
cities and GE-PI will be held in four cities - Bengaluru, Delhi, Kolkata
and Mumbai. The timeline is as under:
Event
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Date
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Website update and applications open
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September 10, 2015
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Applications close
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December 04, 2015
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MICA Admission Test (MICAT) - computer based test in 14 cities
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December 20, 2015
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Call letters for GE-PI
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December 30, 2015
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GE-PI (at Bengaluru, Delhi, Kolkata and Mumbai)
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January 15-18, 2016
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Confirmed Admission Offer
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January 31, 2016
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*For
the second phase of the selection process, the timeline shall be
announced at a later date. However, the GE-PI for the second phase will
take place only at the MICA Campus in Ahmedabad.
About MICA
Established
in 1991, MICA is the first residential institute in the country and
perhaps in the Asia-Pacific region, dedicated to creating Leadership in
Strategic Marketing and Communication.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. Visit www.mica.ac.in to know more.
Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government and community.
Today, it is the alma mater of professionals serving in leadership positions in some of the best known companies in India and the world, in marketing, brand management, research & analytics, advertising, media, digital and other strategic marketing and communication-driven businesses. Visit www.mica.ac.in to know more.
# # #
Media Contact
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Primary
|
Secondary
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Himanshu Dandotiya
|
Monica Reddy
| |
Telephone
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+91-2717-308269
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Cell
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+91-9558808618
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+91-9974652533
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Email
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dandotiya@micamail.in
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Tejali Rane - 9930885779
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