Ahmedabad, December 20, 2013: Mudra
Institute of Communications, Ahmedabad (MICA), India's premier
Communications Management Institute, announced today a three-day
residential management development programme (MDP) on ‘Winning Over the Minds and Hearts of Customers’ at their campus, from January 22-24, 2014.
This cutting-edge programme will be delivered by Prof. Luis Huete,
using the latest tools and techniques for gaining more dialed-in
customers and building more powerful brands in a world of "big data"
with smartphones, tablets and social networks. Prof. Luis Huete, a Professor at IESE Business School (University of Navarra, Madrid), is a top management consultant, speaker, author and executive coach. According to the Institute for International Research (IRR), three out of four executives consider him as “the best Spanish management guru”.
He has provided training and consulting services to more than 700
companies in 70 countries, including 50% of the firms listed in Spain’s
Ibex 35 stock market index.
“Sales
and marketing departments are being transformed by the convergence of
three phenomena, viz. ‘big data’ available through various channels
including online; the boom of smartphones and tablets capable of
handling transactions and value-added communications; the key role of
social networks in the lives of many consumers,” said Prof. Luis Huete.
“Technology
is transforming the profession, though the challenge remains the same:
to create brands that are attractive, manage the customer experience
through different channels and screens and ultimately gain loyal
customers. New technologies open up a world of new possibilities for
winning over customers' minds and hearts. Companies today need to ensure
that their brand promise, customer experience and the values that
underpin their culture are a coherent whole that will enrich the brand
in a positive way,” Prof. Huete added.
The
objective of MICA MDP is to sensitize managers about gaining and
retaining today’s dialed-in customers and building more powerful brands
in a world of “big data” with Smartphone, tablets and social networks.
The MICA MDP on ‘Winning Over the Minds and Hearts of Customers’ will focus on the following:
· Knowing
the key aspects of management for winning over the minds and hearts of
customers in a world buzzing with social networks, smartphones and tools
for analyzing massive amounts of data.
· Working to redesign the customer experience through different channels, by observing emotional reactions with empathy.
· Knowing
the inherent possibilities of using the brand's attributes to shape the
customer experience and the cultural values of the company.
· Lay
the groundwork so that the participants can instill a culture of
customer service as well as internal and external cooperation to improve
the value proposition and the customers' perceived value.
Commenting on the upcoming MDP, Dr.
Nagesh Rao, President and Director, MICA said, “Working professionals
need to understand the latest in their field as well as in all other
areas on the periphery that impact their business decisions directly or
indirectly. There is an urgent need for managers to update and upgrade
their knowledge in all areas of their businesses.”
“Each
MICA MDP is designed to equip participants with new thinking, new tools
and new techniques. With this whole brain thinking, management teams in
an organization can take business challenges head on – in an innovative
manner,” added Dr. Nagesh Rao.
The programme ‘Winning Over the Minds and Hearts of Customers’ will
be useful for Senior and middle level managers in sales, marketing,
customer service , customer relationship, branding, communications,
planning and research- from manufacturing and service sectors -
including FMCG, consumer durables, telecommunications, technology, auto,
airlines, travel, hospitality, real estate, furniture, transportation,
logistics, banks, financial services, retail, clothing, tourism, media,
entertainment, oil and energy, pharmaceuticals, hospitals and
healthcare, among others.
More information on the programme is available on MICA website at: http://www.mica.ac.in/mode/mdp/sub/detail/MdpId/59
More About
Prof. Luis Huete
Professor, IESE Business School (University of Navarra, Madrid)
Top Management Consultant · Speaker ·Author · Executive Coach
Prof.
Luis Huete holds a Law Degree, an MBA from IESE Business School and a
DBA from Boston University. He was a Fulbright Scholar and his
dissertation on commercial banks’ services strategy was awarded by the
Decision Science Institute Award as the best dissertation of the year in
1988. He has worked as a researcher at Harvard Business School
developing scientific material and taking part in a research project
sponsored by Bell Communications.
He
has been a professor at IESE Business School since 1982 and has
lectured in Harvard Business School’s Achieving Breakthrough Service and
Advanced Management programmes. As a visiting lecturer, Prof. Huete
regularly participates in advanced management programmes at prestigious
business schools such as ESMT (Germany), ISEM Fashion Business School
(Spain), Louvain (Belgium) and Deusto Business School (Spain) among many
others. In addition, he collaborates with the corporate universities of
Bupa (U.K.), ISS (Denmark), Omnicom (USA), Telefónica (Spain), etc.
Prof.
Luis Huete is the author of ten top management books in Spain and his
articles are regularly published in business publications. He is a
frequent speaker at conferences and industry gatherings and has provided
training and consulting services to more than 700 companies in 70
countries, including 50% of the firms listed in Spain’s Ibex 35 stock
market index.
He
has worked together with CEOs and their teams to define organisation
structures and major transformation projects for companies such as Banco
Santander, BBVA, IBM, Oracle, McDonald ́s, Adecco, Intercom Group,
Opel, Iberostar, Grupo Pascual, Ricoh, Loewe, Campofrío, Lilly,
Vodafone, Gilead, Six Senses (Thailand), Banesto, Larrain-Vial (Chile),
ISS (Denmark), Telesp (Brazil), Movistar (Argentina, Chile and Central
America), Grupo Brescia (Perú), Grupo Romero (Perú), Grupo Consenso
(Ecuador) and Banco de Galicia (Argentina) among others.
Prof.
Luis Huete also serves on the boards of companies such as Epikurean
Hospitality in Thailand and Altia Consultores, Corporación Financiera
ARCO and Ecointegral in Spain. He also belongs to the Global Advisory
Board of the Oxford Leadership Academy (UK), IBS (México), VipScan
(Spain), Abypersonalize (Spain) and is a patron of the Modern Art
Foundation NMAC (Spain).
He
has received three awards from the Actualidad Económica magazine for
best 100 business ideas of the year. According to the Institute for
International Research (IRR), three out of four executives consider him
as “the best Spanish management guru”. The publication Who’s who en el
Management Español highlights Prof. Huete as one of the most influential
players in this field.
Prof. Huete lives in Madrid with his wife Maria and their four children.
About Mudra Institute of Communications, Ahmedabad (MICA)
The
Mudra Institute of Communications, Ahmedabad (MICA) was established in
1991. MICA is the first residential institute in the country and perhaps
in the Asia- Pacific region, dedicated to meeting the integrated
marketing communication needs of the industry, government and community.
The
institute provides specialists in the field of communications
management. Its spirit lies in its grasping of contemporariness,
addressing the needs of an ever-changing environment. The MICA brand
assures the delivery of current, reliable and cost-effective
communication management skills.
Today,
it is the alma mater of professionals serving in leadership positions
in some of the best known companies in India and the world, in
marketing, brand management, research & analytics, advertising,
media, digital and other communication-driven businesses.
Thanks & Regards,
Sushmita Sarkar
Adfactors Public Relations Pvt. Ltd.
Mobile Number: 9820661186
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