The Pharma and the Biotech industry are today witnessing
a dramatic transformation and facing a stiff competition due to the
developments such as changing regulatory guidelines, changing economies of
scale, shift in the disease patterns, introduction of new technologies and
business models in R&D, manufacturing and marketing in pharmaceuticals.
Apart from it changing business strategies, new value creation, successful
product launch, market intelligence, generic competition, intellectual property
issues, penetration in emerging markets, consumer satisfaction and outsourcing
possess a serious threat to the pharmaceutical industry at the national as well
as global front.
As the industry reshapes, the pharmaceutical leaders need
to encounter these challenges and are always confronted with bringing forward the
best strategic action plan to set apart from the fierce competition. This
situation prevailing in the global pharmaceutical arena has generated a huge
demand of skilled management professionals who are trained to effective manage
the key decisions, planning, organizing and execution of issues related to management
of pharmaceuticals. Today the industry
is in demand of skilled management professionals who can transform the
management policies and principles to result oriented goals and actions and
this has given genesis to the term MBA Pharmaceutical Management.
The MBA Pharmaceutical Management program equips the
candidates with essential management skills, key decision making competencies
and strategic thinking essential to achieve success in the various projects
carried out in the pharma industry whether it is policy making, marketing,
production, outsourcing, quality assurance or R&D. The candidate is given a
thorough know how about the latest management policies, techniques, innovative
business models and exposure to real
industry based case studies which help him to achieve industries aspirations
and expectations.
The candidates possessing MBA Pharmaceutical Management
degree find good job offerings with some of the globally renound and reputed
pharmaceutical organization. The program sharpens the professional skills,
knowledge and creativity of the candidates and prepares them to not only for
successful recruitment but also prepares them to excel at various managerial
positions across the pharma industry.
Areas in which the MBA PM professionals are mainly recruited
are: Business Development, Product/Project Management, Operations, KPO
(Knowledge Process outsourcing), Sales and marketing, Human Resource,
Entrepneurship, Corporate Social Responsibility, International Marketing, Packaging,
and Prodcution. Some of the jobs offerings which are offered to the MBA
Pharmaceutical Management pass out in the pharma industry are Product Mangers,
Business Development Executives/Managers, Brand Managers, Manager HR,
Regional/Zonal Manager, Project Managers, Product/Project Manager Trainees,
International Marketing Managers, and Market Research Analyst.
The time has come to join the most vibrant and lucrative
industry and become a part of this global pharma professional fraternity. So
take up MBA Pharmaceutical Management program
and show your capabilities to the
world.
Author: Saurabh Kumar Banerjee, Assistant Professor, School of Pharmaceutical
Management, The IIHMR University, Jaipur, Rajasthan, India
Thanks & Regards
Anuj Sethi
AdFactors PR
M: 9716208801,09166882444
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