“Content is the brick and cont ent distribution is the wall; they go hand-in-hand in the wo rld of digital media”, said Sa meer Pitalwalla while conducti ng the
SMC master class at Whistling Woods Inter national
~Sameer Pitalwalla interacted with the students at WWI
and introduced them to the digital world ~
Mumbai, March 10, 2017: Whistling Woods International (WWI) conducted yet
another insightful master class for their School of Media & Communication
(SMC) students with Sameer Pitalwalla, CEO & Co-Founder of India’s leading
digital media company, Culture Machine. Founded in 2013 by Sameer Pitalwalla
and Venkat Prasad, Culture Machine is a Digital Media company whose mission is
to use technology to create great digital brands that people lov e.
By combining cutting edge technology with great content, Culture Machine
currently runs some of Asia’s largest digital media brands and also
licenses its core technologies to advertisers, media companies and agency
partner’s world-over.
Moderated by Chaitanya Chinchlikar,Vice-President,Whi stling Woods International,
the Masterclass commenced with Sameer’s journey and the establishment of
Culture Machine. He shared some experiences from his eventful journey and
introduced students to the digital world and content creation. Towards the end
of the master class, he emphasised and explained the need of content in the
modern era, and how it gives each brand a unique identity and helps them to
identify the target audience. He gave examples of niche brands like Blush and
Being Indian, which coincided well with the topic of the masterclass. While
interacting with the students, he advised them on usage of content across
various platforms, and how a video can get viral solely on the basis of its
distinguished content.
Talking about the event at Whistling
Woods International, Sameer Pitalwalla, CEO
& Co-Founder,Culture Machine said, “I had a wonderful time interacting
with young media aspirants. It is always a pleasure to meet the youth, as it is
a great opportunity to understand their mind-set. I hope I was able to provide
insights on the industry to the students present for the session. Lastly, I
would like to wish them the very best, if they wish to initiate their own
venture in the future in the digital world.”
Naresh
Bhandari | naresh@moes-art.com |+91
98444 67342
--Warm Regards,
Naresh Bhandari
Sr. Relation Associate
M: 9844467342 | E: naresh@moes-art.com
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