Barilla, one of the
biggest pasta manufacturing companies in the world, organised the well-known 'Barilla
Good4’ competition recently. The competition consisted of two rounds for
three separate categories - Good for Planet, Good for Communities and Good for Wellbeing
and was aimed at business students under the age of 30.
Competing with over 250 teams from across the world, brothers Gaurav and
Abhishek Sharma, represented MISB Bocconi at the prestigious event. The duo won
a grand cash prize worth 15,000 euros after presenting to an international jury
consisting of a World Health
Organisation representatives, top managers of Barilla, CEO of Dallara Motors to
name a few.
The business idea
suggested by the brothers for the 'Good for Planet' category aimed to improve the share
of the farmers in the value chain by cutting down the various links between a
farmer and the end consumer. The strategy suggested ways to reduce the
wastage of wheat that happens throughout the value chain while storing and
transporting the grains from one place to the other.
With students from
countries like North America, South America, Africa, Europe and Asia competing,
only two teams qualified for the final round held in Milan and Parma, Italy.
In case this is of
interest to you and your publication, we would be happy to connect you with
MISB Bocconi and its students.
In
case this is of interest to you and your publication, please let us
know and we would be happy to connect you for an interaction with Mr.
Alessandro Giuliani who is the Managing Director of MISB Bocconi and
with the Sharma brothers representing MISB Bocconi.
About MISB Bocconi:
MISB Bocconi offers customised executive programmes
for professionals like young executives, managers and entrepreneurs. The
Post-Graduate course in Business and Executive Education is designed and taught
by the faculty of SDA Bocconi, thus bringing the big and globally practiced setup
of education system to India.
Regards,
Prishat Paul
PR Account Executive
Communicate India
+91 9004874562
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