IIMB’s PGP team makes it to the finals of 2016 Global
Business Challenge
Deepesh
Gupta, Kanika Bansal, Priyanka Bagai & Priya Jindal develop
solutions to improve the effectiveness & cost of healthcare outcomes
for isolated communities;
will battle with 5 other teams in the finals in Brisbane from Oct 29 to
Nov 3
September 22, 2016, Bengaluru: A team from IIM Bangalore named
‘The Eradicators’ comprising four students from the
2015-17 Post Graduate Programme (PGP) batch, under the mentorship of Dr. Arnab Mukherji, Chairperson, Centre for Public Policy, IIM Bangalore, have made it to the finals of the 2016 Global Business Challenge.
The four PGP students from IIMB’s
team hail from diverse backgrounds. Deepesh
Gupta pursued Engineering Physics from IIT Delhi, and has four years of
experience in Pharmaceuticals Consulting. Kanika Bansal is an
Instrumentation Engineer from IIT Kharagpur. Priyanka Bagai is from Shri
Ram College of Commerce (SRCC) and comes with three
years of experience in International Strategic Consulting while Priya
Jindal, also a Commerce graduate from SRCC, is the tech-enthusiast in
the group having played the role of a Product Manager at Groupon. The
team mentor, Dr. Arnab Mukherji, is an applied
micro-economist whose earlier work focused on the economics of
healthcare and governance with a focus on India, and his work has been
published in several peer-reviewed journals and as book chapters.
The
2016 Global Business Challenge (2016GBC) is a graduate business case
competition where contestants design sustainable solutions for global
problems. Conducted as a partnership
between Queensland University of Technology, the University of
Queensland and Griffith University and with the support of government
and industry, the competition invites implementable and practical
solutions for some of the biggest contemporary problems across
the globe. The ultimate objective is to scale up and implement the
solution for which the winning team is awarded $325,000 in prizes and
the opportunity to work under the mentorship of industry experts and
leaders. The 2016GBC is the first and largest competition
of its kind in the world and its partners have committed to host the
event for an initial seven-year period.
The
2016 Challenge is to develop solutions to improve the effectiveness and
cost of healthcare outcomes for isolated communities. The key focus is
on medical issues of obesity and
malnutrition and other social shortcomings faced by members of backward
communities. The competition is held in two stages. The first stage
invited applications from over 45 universities across the world. The
submissions required teams to design a scalable,
economical solution - define the concept and substantiate the idea with
potential alliances, technology needed and the preliminary financial
budgeting. Of these, six teams have been selected for the finals to be
held in Brisbane from October 29 to November
3, 2016. The teams will be in a lock-in to solve a problem, more
specific to isolated communities in Queensland.
Explaining what helped them develop their solution for the competition, Deepesh says,
"Arnab
sir's past work and collaboration were instrumental in formulating our
solution. Our initial solution was guided by an Indian context. For the
finals, we strive to push the solution further to make it truly
universal
and replicable". Another team member Kanika comments, "The most
challenging aspect was to create a business model around a social cause.
The idea had to be sustainable". What excited Priyanka was the prospect
of designing and delivering a solution that might
actually be scaled up to be implemented at an international level.
Priya believes that working with members from diverse backgrounds helped
them deliberate and discuss the same problem from various angles, which
helped make the final solution more robust.
Focusing
on the requirements of the competition, Team Eradicators proposed the
solution that leveraged new and existing technologies, and sought to
gain collaborations with start-ups
as well as vetted experts aiming to solve diverse problems in the
healthcare space. Thus, they aim to deliver high-impact solutions by
making healthcare accessible and affordable to backward and isolated
communities in various parts of both the developed as
well as the developing world. Their design is scalable and replicable, and hence the team is hopeful to prove its worth in the finals to be held in Brisbane.
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Gutenberg
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