Mumbai, October 06, 2016: Sony India today enhanced the Sony Media Technology Center (SMTC) Facility in Mumbai. Sony has newly introduced the class-leading 4K and HDR production in association with Whistling Woods International (WWI) in addition to the current 3D technical knowhow and equipment. The Facility will now be equipped with top-of-the-line 4K content creation portfolio.
SMTC will now offer knowhow in 4K content creation from acquisition to
post-production of content and also teach the entire pipeline of 4K live
production, filmmaking and methodology. It is the place where the best
of new technology and filmmaking tools in the fields of 4K and HDR
filmmaking and broadcasting will be made available to both students as
well as media professionals such as, in the sports industry,
cinematographers, Director of Photography. They can use the facilities,
attend training workshops and courses to familiarize themselves with the
technology of the future, and thereby strengthen the industry and
further the art of film-making and live 4K broadcasting.
Speaking at a conference, Shinya Koshie, National Head, Professional Solution Division, Sony India stated,
“Sony is delighted to take the technology innovation ahead by enhancing
the Sony Media Technology Center. With 4K and HDR becoming important
tools in Broadcasting and Filmmaking field, SMTC will act as a great
platform for aspiring filmmakers and industry professionals.”
Mikio
Kita, Deputy Senior General Manager, Media Segment Business Division,
Professional Solutions and Services Group (PSSG), Imaging Products and
Solutions Sector, Sony Corporation said, “SMTC
is Sony’s first and only such facility in India, and fourth such
facility in the world, preceded only by USA, UK & China. With the 4K
& HDR technology knowhow now being available along with Sony BRAVIA
4K HDR TVS, it will pave the way for a new way to enjoy television
viewing in the future. He added, “SMTC initially had been launched in
India in the year 2011 by Sir Howard Stringer (Then Chairman, CEO &
President of Sony Corporation) and Mr. Subhash Ghai (Chairman, Whistling
Woods International). Since then, SMTC has been providing training to
all leading media professionals and students of WWI. With this collaboration between SMTC and WWI, the first phase of 4K cinema market development has been successfully laid.”
Sony
aims to provide training on 4K live production for sports application,
4K production for drama application, and pushes for XAVC to be the
“de-facto” format for 4K/HD acquisition. A special emphasis will be the 4K live production for sports industry considering the boom and demand the sector is witnessing.
The new training module focuses on flexible, no-compromise production
in 4K and HD quality. It also includes exercises modeled around seamless
integration with existing HD and 4K workflow. Sony aims to cultivate
the market for 4K migration with the latest HDC-4300, a global pioneer
in 4K live production with revolutionary capabilities of shooting 2x 4K
and 8x HD super slow motion. With
such premium technology on offer, it will enhance the quality of
production and aid in the overall development of the Indian
entertainment and broadcasting industry towards the new 4K and HDR
technology.
The center also looks forward to organizing seminars
for 4K live production for sports, 4K cinematography cameras
(F65/F55/F5) and OLED monitors for special training purposes. Sony,
with its 4K and HDR technology incorporated into SMTC, foresees 4K usage
of shooting in sports, cinema and broadcasting industry to reach new
heights.
The
new center would be home to some of the finest products catering to the
entertainment and broadcasting industry as mentioned below.
Apart from these premium offerings, SMTC would also host other products like:
• BPU-4500 – BASEBAND PROCSESSOR UNIT
• XVS-6000 – Production Switcher System
• PVM-X300 – 4K Professional Video Monitor
• PMW-PZ1 – 4K/HD Memory Player
Through
the SMTC, Sony and WWI aim to develop and enhance India’s broadcasting
industry by popularizing 4K and HDR content creation.
To learn more about the facility and attend seminars/ training session, please contact
Mr. Amitab Kumar
+91 9818089442
Amitab.kumar@ap.sony.com
|
Thanks & Regards,
Rochelle Vaz I Jr. Account Executive I Avian Media
Office no A-001, A Wing, Ground floor, Neelam Centre
Hind Cycle Road, Next to TV Industrial Estate
Worli, Mumbai – 400025
D: 91 22 6720 0526
M: 91 97 6226 0463
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