Mumbai 4th April:
Through their participation in government, social and corporate
projects, WeSchool and its students are working towards bringing a
positive change in society. “The experience is also honing the
leadership capabilities of students by giving them exposure to important
social issues,” says Dr. Uday Salunkhe, Prin. L.N. Welingkar Institute
of Management Research and Development (WeSchool).
Welingkar,
Mumbai, is a member institution of the Shikshana Prasaraka (S.P.)
Mandali, Pune. Educational institutions of S.P. Mandali attract students
from all over India as they are known for their academic excellence.
Welingkar is no exception; the business school has the distinction of
being the seventh best educational institute in South Asia.
During their internship over the summer, Welingkarites
will be leading well-defined projects to strengthen communication
efforts of Non-Profit Organizations and maximise their social impact.
Talking about the training that the interns underwent before undertaking the live projects, she says,
“We were mentored by industry leaders on various aspects of
communication, media, leadership development, documentation of case
studies and stories, basics of film-making, and how we can harness the
power of films to create an impact and facilitate social change.
Understanding the work of these experts and their journey into this
space was truly inspiring and informative,”
“The whole internship experience has changed my outlook towards the social development sector. This journey has also helped me understand the HR related challenges and opportunities in this space. There
is a lot that we, as educated youth, can contribute. Apart from the
everyday learning and new experiences, it gives a sense of fulfilment
just knowing that we can make a difference to someone.” Welingkarite
Shrikhande, currently a Fellow at Yes Foundation, shares.
YES
FOUNDATION Media for Social Change Fellowship is a two-month high
impact programme to develop socially conscious youth leadership in
association with ISDI-WPP School of Communication and supported by
International Advertising Association, India Chapter, and YES BANK. In
the inaugural year, after a rigorous selection process, only 50 students
were selected to be a part of the Fellowship cohort out of the 922
applications received from 166 cities and towns across India. Under the
programme, high potential youth (18-25 years) with the passion and
determination to make a social difference, are mentored by industry
leaders in one-week intensive classroom training on marketing,
communications, digital and social media. The training is followed by a
7-week, full-time placement in NGOs interspersed with fortnightly
training and mentoring sessions.
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