Ahmedabad, February 07, 2014:
Mudra Institute of Communications, Ahmedabad (MICA), India's premier
Communications Management Institute, will organize India’s first
International Communication Management Conference (ICMC 2014), on
‘Managing Health Communication’ at the MICA campus from February 12-14,
2014. Arguably the most important health communication conference of the
year, ICMC-2014 will bring together healthcare providers, communication
and marketing experts, policy makers and activists all under one roof.
Elaborating
the objective of ICMC-2014, Dr. Nagesh Rao, Director & President of
MICA, said, “Recent studies have shown that healthcare organizations
lose substantial amounts of money annually as a result of ineffective
and inefficient communication. This is not surprising, as the importance
of communication in healthcare has not largely been recognized. A
result of this is that healthcare providers are not given formal
training in effective communication.”
“The
conference aims at furthering holistic health and would provide a
platform for bringing together scholars, activists and health
practitioners to discuss frontier developments in communications theory
and practice. It will be a great success if the conference can result in
at least sensitizing people to useful health-related information,”
added Dr. Rao.
According
to MICA, the conference has already attracted attention of several
Indian and international institutions, including the University of
Texas, National Accreditation Board of Hospitals & Healthcare
Providers, Indian Institute of Health Management Research, Michigan
State University and several renowned non-governmental organizations
like NACO, UNICEF and PFHI will be presenting their papers on various
topics relevant healthcare communications.
The
scientific program of ICMC-2014 is developed by leading experts with
contributions by the University of Texas, Indian Institute of Health
Management Research and the Michigan State University on topics such as
Health Policy: People, Practice and Perspectives, Health Behavior &
Health Education, Communicate to Connect: Media Construction and
Emerging Partners of Health Communication and many more. The Summit will
feature plenary sessions, paper presentations and panel discussions
that will facilitate dissemination and exchange of the best practices.
About Mudra Institute of Communications, Ahmedabad (MICA)
The
Mudra Institute of Communications, Ahmedabad (MICA) was established in
1991. MICA is the first residential institute in the country and perhaps
in the Asia-Pacific region, dedicated to meeting the integrated
marketing communication needs of the industry, government and community.
The
institute provides specialists in the field of communications
management. Its spirit lies in its grasping of contemporariness,
addressing the needs of an ever-changing environment. The MICA brand
assures the delivery of current, reliable and cost-effective
communication management skills.
Today,
it is the alma mater of professionals serving in leadership positions
in some of the best known companies in India and the world, in
marketing, brand management, research & analytics, advertising,
media, digital and other communication-driven businesses.
Warm regards
Shwetambara Shertukde
Account Manager
Account Manager
Adfactors PR Pvt. Ltd.
Oasis Complex, Kamala Mills Compound,
Pandurang Budhkar Marg, Lower Parel (West), Mumbai 400013
Tel: +91 22 67574111
Mobile No : +91 9930 778 805
Tel: +91 22 2281 3565
Fax: +91 22 2281 3569
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