Feb 19, 2014, Mumbai: The ‘2014 Interdesign Mumbai’ workshop, a collaborative initiative of Prin. L. N. Welingkar Institute of Management Development & Research (WeSchool) and The International Council of Societies of Industrial Design (icsid) successfully concluded in an exhibition at WeSchool campus in Mumbai on 18th Feb, 2014 between 03.00 to 07:00 pm. The exhibition showcased around 25 prototypes created by the participants.
Under the overarching theme 'Humanising a Metropolis',
30 designers from India and 8 other countries with different design
competences came together to address some of the social and
infrastructure challenges facing the growing city of Mumbai. The
participants worked on 6 sub themes formulated based on the pre-research
done by WeSchool faculty. They visited various precincts to further
understand the design bottlenecks faced by the city focusing on key
issues like drainage system, waste management, challenges of creating an
educational township, socializing in a metro, improving the outdoor
experience for citizens, chaotic shopping experience, lifestyle related
health problems etc., and ideated on the probable solutions which can be
practically implemented.
With
subthemes like ‘Visualising Matunga as a University Township’, ‘Living
with Rain’, ‘Zero Waste Household’, ‘Redefining the Outdoor Experience’,
‘Health on the Go’ and ‘The Great Indian Bazaar (Unorganized and
Organized retail)’, the exhibition of the prototypes at the open house
showcased how many of these solutions could later be applied in other
Indian metropolises and emerging international economies.
Speaking on the occasion, Prof Dr Uday Salunkhe, Group Director, WeSchool
said, “This is the first time ICSID-Interdesign workshop was held in
India and we are happy to be hosting it. For the past two weeks,
WeSchool has been an innovation hub with experienced designers from
India and abroad devising ways and means to bring about simple design
interventions, to tackle some of the critical infrastructural and social
challenges in a metropolis like Mumbai. The aim behind this workshop
was to try and bring about transformative changes that will improve the
living conditions in Mumbai by tackling existing issues through a
designer’s holistic and abstract approach. It has been our constant
endeavour to give a fresh learning experience to our students and
faculty members by contributing to society and hence, our attempt to
bring positive reflexes will not stop at the planning level. Apart from
creating globally responsible leaders, we at WeSchool understand our
social responsibility and will continue doing activities differently to
make a maximum impact”.
About WeSchool
Established
in 1977, Prin. L. N. Welingkar Institute of Management Development
& Research (WeSchool) features among the premier Business Schools in
India. Run by charitable Trust S.P. Mandali, Pune, all across the state
of Maharashtra, WeSchool is ranked 10th among the top private
B-Schools, 8th in international linkages by Forbes India in their best
Business School survey in July 2011 and ranked 16th in Economic Times -
India Inc’s Preferred B Schools survey 2011.
WeSchool’s
goal is to use the power of the amalgamation of design and management
thinking and truly redesign the way education can make a meaningful
difference to students, corporates and society that is visible through
actions and outcome.
About icsid
The
International Council of Societies of Industrial Design (icsid) is a
non-profit organisation that protects and promotes the interests of the
profession of industrial design. Founded in 1957, Icsid serves as a
unified voice of over 50 nations through which members can express their
views and be heard on an international platform. Since its inception,
Icsid has continued to develop its wide-reaching network of students and
professionals devoted to the recognition, success and growth of the
industrial design community. Together, professional associations,
promotional societies, educational institutions, government bodies and
corporations create a comprehensive and diverse system on the forefront
of industrial design education and progress.
About Interdesign workshops
Since
1971 Icsid’s Interdesign Workshops have been devoted to analysing,
developing and solving issues of international significance. Generally
hosted by an Icsid member society, Interdesign Workshops are forums in
which designers from different countries and cultures work together with
local experts exploring design issues of regional, national and global
importance. These workshops seek to provide innovative and appropriate
solutions intended for implementation.
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